The Oakland Press: Local News

The Oakland Press: Local News: "Some people watched the Super Bowl to see the match between the Bears and Colts, and others, such as Melissa Maki and a slew of advertising and marketing professors, kept their eyes glued to the screen to see the commercials.

'Super Bowl ads are the biggest ad game in town each year. Many of us may watch the ads and fastforward through the game,' said Michael Bernacchi, marketing professor at University of Detroit Mercy.

Oakland University Communications Assistant Professor Valerie Palmer-Mehta pointed out, 'Advertisers are spending approximately $2.6 million for 30-second commercial spots this year' that go out to 90.7 million people. That's up from $2.5 million last year. Some people watched the Super Bowl to see the match between the Bears and Colts, and others, such as Melissa Maki and a slew of advertising and marketing professors, kept their eyes glued to the screen to see the commercials.

'Super Bowl ads are the biggest ad game in town each year. Many of us may watch the ads and fastforward through the game,' said Michael Bernacchi, marketing professor at University of Detroit Mercy.